Privacy Policies

At LAT PERU S.A.C., we recognize the importance of protecting the privacy and personal data of our users, clients, suppliers, and all individuals who interact with us through our website. Therefore, we process personal information in a responsible, confidential manner and in accordance with Law No. 29733 – Personal Data Protection Law, its Regulations, and other applicable provisions.

This Privacy Policy aims to inform how we collect, use, store, and protect the personal data provided by users through our website.

1. Data Controller

This Privacy Policy governs the processing of personal data collected through the LAT PERU S.A.C. website, identified with Tax ID (RUC) No. 20503021561, with registered address at Cal. Cesar Morelli No. 217 Int. 305 Urb. San Borja Norte, Lima – Lima – San Borja, Peru.

LAT PERU S.A.C. is responsible for the processing of personal data provided by users through the forms available on the website.

For any inquiries related to the processing of your personal data, the exercise of your rights, or any aspect related to this Privacy Policy, you may contact us via email at [online@latperu.com.pe].

2. Information We Collect

The personal data processed by LAT PERU S.A.C. is provided freely, voluntarily, and knowingly by users through the forms available on the website, whether to request information, quotations, reservations, respond to inquiries, or access any other service offered by the company.

Depending on the nature of the request, LAT PERU S.A.C. may collect and process information such as full name, email address, contact phone number, company or organization (when applicable), as well as information necessary to respond to quotation requests, service reservations, commercial inquiries, or other requirements related to our services. Users may also voluntarily provide any additional information they deem necessary to properly address their request.

If required for the provision of a tourism service, LAT PERU S.A.C. may request additional essential information for proper booking management, such as identification or passport details, nationality, date of birth, or other information required by hotels, tour operators, transport companies, or competent authorities. Such data will be used exclusively for the provision of the contracted service.

LAT PERU S.A.C. does not request or require sensitive personal data through its website, such as information related to health status, ethnic origin, religious beliefs, political opinions, union membership, biometric data, or other protected information, unless strictly necessary for a specific service and with the explicit consent of the data subject, where applicable.

3. Purpose of Data Processing

Personal data provided by users will be processed by LAT PERU S.A.C. solely for purposes necessary to provide and manage the services offered by the company.

Accordingly, data may be used to respond to inquiries, requests, and requirements submitted by users; prepare and send quotations for tourism services; manage reservations, programs, packages, and tours; maintain communication with users regarding the status of their requests or services; provide customer support before, during, and after service delivery; and improve the quality of our services, user experience, and internal processes.

Personal data may also be used to comply with applicable legal, regulatory, or contractual obligations, as well as to respond to requests from competent authorities when legally required.

LAT PERU S.A.C. will not use personal data for purposes other than those described herein without prior consent from the data subject, except where permitted by applicable law.

4. Data Subject Consent

By completing and submitting any of the forms available on this website, the user declares that they have read and accepted this Privacy Policy and authorize the processing of their personal data for the purposes described herein.

Consent may be revoked at any time in accordance with applicable regulations.

5. Personal Data Bank

Personal data provided by users will be incorporated into personal data banks owned by LAT PERU S.A.C., and will be processed confidentially and only for the purposes previously informed.

The company adopts the necessary technical, organizational, and legal measures to ensure the security of the information and prevent its loss, alteration, unauthorized access, or improper processing.

6. Data Retention

Personal data will be retained for as long as necessary to fulfill the purposes for which it was collected, as well as to comply with applicable legal, regulatory, or contractual obligations.

Once these purposes have been fulfilled, the data will be deleted or anonymized in accordance with applicable regulations.

7. Data Sharing and Third-Party Access

LAT PERU S.A.C. does not sell, rent, or commercialize users’ personal data. Personal data will be treated confidentially and will only be shared when necessary to fulfill the purposes described in this Privacy Policy.

In this regard, information may be shared with third parties when necessary to manage reservations or provide contracted tourism services, including hotels, tour operators, transport companies, restaurants, or other service providers involved. Data may also be shared with technological or administrative service providers that support website operations or business processes, always under confidentiality and security obligations. Personal data may also be disclosed when required by law or by competent authorities.

In all cases, LAT PERU S.A.C. will adopt reasonable technical and organizational measures to safeguard the confidentiality, integrity, and availability of personal data, ensuring that third parties use such information only for authorized purposes and in compliance with applicable regulations.

8. Data Subject Rights

In accordance with Law No. 29733 – Personal Data Protection Law and its Regulations, data subjects have the right to access, update, rectify, request deletion, and object to the processing of their personal data, as applicable under current legal provisions.

To exercise these rights, the data subject may submit a request through the contact channels provided by LAT PERU S.A.C., previously verifying their identity. Requests will be addressed within the timeframes and procedures established by Peruvian law. The exercise of these rights is free of charge, except in cases established by law, and will not affect service provision when data processing is necessary to comply with legal or contractual obligations.

9. Confidentiality and Security

LAT PERU S.A.C. maintains strict security measures aimed at protecting personal information against unauthorized access, loss, alteration, disclosure, or misuse.

However, the user acknowledges that no data transmission over the Internet can be guaranteed to be completely secure.

10. Third-Party Links

The website may contain links to third-party websites. LAT PERU S.A.C. is not responsible for the privacy policies, content, or practices of such websites.

Users are advised to review the privacy policies of those sites before providing personal information.

11. Use of Cookies

The website uses cookies and similar technologies to enhance the browsing experience and obtain statistical information about website usage.

For more detailed information, please refer to our Cookie Policy.

12. Changes to this Policy

LAT PERU S.A.C. reserves the right to update or modify this Privacy Policy at any time to reflect regulatory, operational, or technological changes.

Any changes will be duly published on this website.

13. Applicable Law

This Privacy Policy is governed by the laws of the Republic of Peru, particularly Law No. 29733 – Personal Data Protection Law and its Regulations.